Itoen Prints Vegetable Intake on Bottles & Replenishes Key Nutrients Lost in Processing

Do you eat enough vegetables every day? Most people cannot answer. It is not that they ignore the importance of vegetables, but that there is no visible scale for “enough.” Itoen recently launched a diluted mixed vegetable drink in Japan named 1 Grid = 1 Serving of Vegetables. The brand directly printed the reference on the bottle: each grid equals 120g of vegetables, and a 340ml bottle provides 9 servings (approx. 1,080g) of vegetables from 30 types, including carrots, tomatoes, kale and spinach.

(Image: 1 Grid = 1 Serving Vegetable Juice | Source: Itoen)

Notably, Itoen has also strengthened the nutritional positioning of another product: 200ml Daily Vegetable Juice. This 200ml juice not only contains core nutrients equivalent to 350g of vegetables — vitamin C, β-carotene, calcium, magnesium and potassium — but also replenishes key nutrients easily lost during processing. In short, consumers get a stable supply nutritionally equivalent to fresh vegetables, not a “discounted vegetable juice.”

(Image: 200ml Daily Vegetable Juice | Source: Itoen)

Both products share the same logic: turning vague “eat vegetables” into quantifiable, perceptible daily habits. Whether using marked grids to show “one grid is one serving” or clear nutrition labels to list magnesium, calcium and potassium, they lower consumers’ decision-making costs.

Concentrating 30 Vegetables Into One Bottle & Replenishing Lost Nutrients Poses High Technical Barriers

Vegetable raw materials present inherent challenges:

• Complex and conflicting flavors (earthy carrot notes, bitter kale, sharp tomato acidity)
• Natural pigments prone to oxidative darkening
• Fiber and pectin easily causing sedimentation and separation

Most critically, heat-sensitive nutrients such as vitamin C and β-carotene are heavily lost during juicing and pasteurization. Itoen’s solution: post-processing nutrient fortification to ensure the final product matches the nutrition of 350g of fresh vegetables.

This is where upstream supply-chain technology plays a vital role. TELLCAN SCIENCE provides targeted solutions for mixed vegetable juices:

• Flavor optimization: Carrot flavor (TKF22697), kale flavor (TKF23032) and tomato flavor (TKF20511) enhance authenticity without masking natural notes, while masking unpleasant aftertastes.
• Taste balance: Compound sweeteners (TKAPM-A50, TKAPM-100) neutralize sourness and bitterness in low-sugar / zero-sugar formulas for a smoother mouthfeel.
• Color retention: Compound color fixative (TKH01) delays oxidation and preserves bright orange-red hues.
• Texture stability: Compound emulsifying & thickening agents (TKG308-III, TKG303CP) stabilize the suspension system and prevent sedimentation.
• Nutrient delivery: Precise fortification of vitamin C, calcium, magnesium and potassium uses stable carriers and ratios to avoid attenuation or flavor interference during shelf life.

Explore our product range: https://www.tellcan-tec.com/products/

Quantified health is the new product language: Grids and nutrition labels turn abstract advice into tangible indicators, reducing choice costs.

Replenish nutrients lost in processing: Vegetable juice quality depends not only on raw material input but also on retained nutrients after consumption.

Technology delivers product certainty: Consumers buy the assurance of “getting enough vegetables today,” backed by stable flavor, color, texture and nutrient data.

At their core, Itoen’s two products translate “health advice” into “consumer behavior.” Instead of checking dietary guidelines or weighing portions, consumers simply glance at the bottle grids or nutrition label to know exactly how many vegetables and trace elements they have consumed.To make this translation accurate, stable and delicious requires sharp consumer insight and systematic supply-chain support in flavor, sweetness, color protection, thickening and nutrient fortification. TELLCAN SCIENCE helps brands turn health concepts into daily beverages by perfecting every technical detail — ensuring consumers get a consistent, reliable and enjoyable experience with every sip, while truly meeting their daily nutritional needs.

Learn more about us: https://www.tellcan-tec.com/